"I appreciate you stopping by, and we're not kitten."
—Charlie Springer, The Tracker Team
Pivotal Tracker: Haiku There
Objective: Create a fun and humorous holiday video to show customer appreciation.
Product: The Pivotal Tracker team has plenty of character and to make things even better, people love their product; so much so that their customers send accolades in haiku form. We worked closely with their team, and a white tiger to produce a comedic video of appreciation. Bonus! Charlie still has his foot.
Components: storyboarding, concepting, tiger wrangling
Verna Bhargava, Creative Director
Catherine Lee, Designer
Kelly Green, Designer
The Pivotal Tracker Team